Jollibee is the largest fast food chain in the Philippines, with over 1,150 stores nationwide. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in Vietnam, Brunei, Hongkong, Singapore, Macau, Malaysia, US, Canada, Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman, Italy and the United Kingdom.

A company that values family
Jollibee was founded by Tony Tan and his family with its humble beginnings as an Ice Cream Parlor which later grew into an emerging global brand. At the heart of its success is a family-oriented approach to personnel management, making Jollibee one of the most admired employers in the region with an Employer of the Year Award from the Personnel Management Association of the Philippines, Best Employer in the Philippines Award from Hewitt Associated and a Top 20 Employer in Asia citation from the Asian Wall Street Journal.

Aside from promoting a family oriented work environment, the brand’s values also reflect on their advertising and marketing. Jollibee knows their target audience very well: the traditional family and all communication materials focus on the importance of family values, making Jollibee the number one family fast food chain in the Philippines and a growing international QSR player.

A Well-Loved Brand
Customer satisfaction has always been key to Jollibee’s success. Never losing sight of its goals, Jollibee has grown to be one of the most recognized and highly preferred brands in the Philippines. Now the market leader among fast food chains in the Philippines, claiming a market share that totals to more than half of the entire industry.

Great tasting products and quality systems
Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti -ably complemented with creative marketing programs, and efficient manufacturing and logistics facilities. It is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. Every Jollibee outlet welcomes customers with a clean and warm in-store environment and friendly and efficient service.

And it is this tried and tested formula of delivering great-tasting food, adherence to world class operating standards and the universal appeal of the family values the brand represents that are driving the expansion of Jollibee both locally and in the overseas market.

8 reviews

  1. Brings back all your childhood happiness 😊❤

  2. Very good

  3. It takes time to get your food. This is a fastfood restaurant. It should be fast.

  4. I really enjoyed it, but their prices are high comparatively.

  5. Delicious as always

  6. I ordered at 8:10 pm tonight for delivery to be delivered in adliya and i asked how much time it will take for delivery he said 1 hour and 15 minutes and i said ok because i understand that jollibee is busy. But my sister called me at 9:50 pm that she still didn’t recieved the order and of course i called them back to follow up and crew said the driver is on the way , 😟😟😟🙄 and until now 10:30 pm she still didn’t recieve and try to call them to cancel it..but nobody answer !!! Dahil diyan naubos lang ang breaktime ng kapatid ng kahihintay sainyo .. and this is not the first time and this is not acceptable also.. you need to improve your service , we’re paying good nman eh..we understand kung 1 1/2 hour lang yan pero nobody call us about the food if the driver lost the address or what .. 🙄🙄🙄😡😡😡😡😡

  7. Need more improvements about the food mostly the rice and chicken but the other it’s fine.

  8. Doesn’t taste fresh. Chicken and bun indicate that they were microwaved. Soggy a bit and doesn’t worth the price set for it.

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