Fifty-five years was enough. That’s how long it took for us to refine and perfect our secret waffle recipe until we were confident enough that the rest of the world would love them as much as the Belgians do – and you do!
Our world-famous Liège waffle recipe – which uses dough, not batter – was developed in the 1950s. The Wafflemeister opened his first store in the UK in 2009 with the same handmade dough made by the same artisan bakers who have been making it for years and it wasn’t long before the word spread, and it spread fast.
We’re now all over the south of England and all over the Middle East – Saudi Arabia, Qatar, UAE and Bahrain – and we have ventured further east with our first store in Malaysia so wherever you are in the world, look out for a Wafflemeister near you soon!
Every year we sell millions of Wafflemeister waffles, tons and tons of rich, smooth gelato and so many thick spindle-spun shakes they almost warrant their own Twitter account.
It’s time to get your waffle on!