Best Western was founded in 1946 by M.K. Guertin as an informal referral system among member hotels. By 1963, Best Western had become the largest chain in the industry, with 699 member hotels and 35,201 rooms. In 1964, when Canadian hotel owners joined the system, Best Western took the first step toward global expansion. Since then, Best Western has become a familiar presence in more than 80 countries, and with more than 4000 hotels, remains the leader with respect to number of properties under a single flag.
In 2011, Best Western embarked on a mission to help customers better navigate its large and diverse portfolio. Three new types of Best Western hotels entered the marketplace: BEST WESTERN®, BEST WESTERN PLUS®, and BEST WESTERN PREMIER®. All deliver on Best Western’s promise Best Western Plus as one of the top brand in Best Western Chain offers great service, value and cleanliness, but differ in terms of space and style. For the guest, this means increased satisfaction and a clear idea of which Best Western to book for each travel occasion; for the developer, it means more opportunity to benefit from the powerhouse Best Western brand in upper midscale and upscale markets.
For the last five years, through the most severe recession in recent history, Best Western has consistently out-performed the industry. And over the last 60 years, developers like you have made Best Western International The World’s Biggest Hotel Family®. Why? Because flying the Best Western flag means affiliating with one of the world’s most well-known brands, and perhaps more importantly
More than 4,000 independently owned and operated hotels make up our global powerhouse. I encourage you to consider joining us